Busby SEO Challenge

In SEO competitions such as the Busby SEO Challenge, SEO experts employ several techniques to push their websites at the pedestal of the search engines. They maximize their resources on building links primarily to attain good pageranks. Why? Because Google PageRanks, particularly, dictates the fate of every site in the immense world of internet.

PageRank is basically a link analysis algorithm that has the purpose of “measuring” sites relative importance. As Google assigns a numeric weighting from 0-10 for each webpage on the Internet, this ranking denotes a specific site’s importance in the eyes of Google – which makes it vitally crucial for SEO competitions.

As Google describes it “PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important”.

In other words, a PageRank results from a “poll” among all the other pages on the World Wide Web about how important that page is. A hyperlink to a page counts as a single vote. A page that is linked to many pages with high PageRank receives a high rank as well. If there are no links to a web page there is evidently no support for that page.

Although there has been a lot of debate about Google’s PageRank, there is really no unanimous agreement. But as for the Busby SEO Challenge, PageRank is an independent measure of Google’s perception of the quality of an individual web page – as emerging SEO winners are only those who stands out in Google’s eyes.